Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text?s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text?s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, ?how to,? and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a ?good read? because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
New Features :
Increased treatment of how multi-channel retailers provide information and sell products and services to customers. In this edition, the authors have gone beyond Chapter 3, which is dedicated to multi-channel retailing, to discuss Internet retailing applications throughout the textbook. For example the impact of social networks on buying behavior (Chapter 4) and the use of the Internet for training (Chapters 9 and 17)have now been included to reflect the changes in today's world.
There is a greater Emphasis on Social Responsibility of Retailers which includes consumer interest in green products (Chapter 4),
issues in sourcing merchandise globally (Chapter 14), and considering sustainability issues in store operation (Chapter 17) and design (Chapter 18).
More extensive treatment of private label strategies. Retailers are placing more emphasis on developing their brand image, building a strong image for their private-label merchandise, and extending their image to new retail formats. These exclusive brands, as the term implies, are only available from the retailer and thus customers loyal to these brands can only find them in one store.
Two new Appendices have been added for students who might consider starting there own business.
The first appendix is an appendix for starting your own retail business while the other contains information for starting a franchisee business.
Thirteen New Cases have been added: New cases include Social responsibility at Wal-Mart, Tractor Supply?s retail strategy, use of blogs and customer reviews, Macy?s rebranding, Apple?s retail stores, Retailing in India, PetsMart and the pet retail market, and Nordstrom?s? new loyalty program. The remaining 25 cases in this text have been updated.
Retained Features :
An interesting read for modern students: This book is organized around a retail decision making framework and many of the text?s examples highlight current practices and show the reasons why retailers undertake these activities. Students also enjoy the profiles of successful executives and rising stars that introduce each chapter, the retailing views that apply concepts to industry practices, and the margin REFACTs that showcase retail factoids.
Good balance of descriptive, how-to, and conceptual information:
Descriptive Information Students can learn about the vocabulary and practice of retailing from the descriptive information throughout the text. Examples of this material in the textbook are Leading U.S. and international retailers (Chapter 1), management decisions made by retailers (Chapter 1), and types of store-based and non-store retailers (Chapter 2).
How-to Information Retailing Management goes beyond this descriptive information to illustrate how and why retailers, large and small, make decisions. Step-by-Step procedures with examples are provided for making the following decisions: Comparison shopping (Appendix 2A to Chapter 2) and managing a multichannel outreach to customers (Chapter 3).
Extensive Treatment of New Technologies and Methods are highlighted throughout the text, underscoring to students the importance of the use of the Internet for providing information and selling products and services to customers (Chapter 3); Application of geographic information system (GIS) technology for store location (Chapter 8); Internet applications for effective human resource management (Chapter 9); Integrated supply chain management systems, RFID, and CPFR (collaboration, planning, forecasting and replenishment) systems (Chapter 10); Analysis of customer databases to identify and tailor offering to best customer (Chapter 11); and Reverse auctions for buying merchandise (Chapter 14).
International Retailing material covers the cultural impacts on buying behavior (Chapter 4); keys to successful entry into international markets (Chapter 5); evaluation of international growth opportunities (Chapter 6); global sourcing of merchandise (Chapter 14); and employee management issues in international markets (Chapters 9 and 17).
Material on Legal and Ethical Issues Confronting Retailers includes diversity and the glass ceiling (Chapter 9); legal issues affecting purchasing and pricing merchandise (Chapter 14, 15); sexual harassment and discrimination in hiring and promotions (Chapter 16); and store design in light of the American with Disabilities Act (ADA) (Chapter 18).
Get Out and Do It! Exercises found at the end of each chapter suggest projects that students can undertake by visiting local retail stores, surfing the Internet, or using the Student CD accompanying the textbook. A continuing assignment exercise is included so that students can engage in an exercise involving the same retailer throughout the course. The exercises are designed to provide a hands-on learning experience for students.
Table of Contents :
Section I: The World of Retailing Chapter 1: Introduction to the world of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior
Section II: Retailing Strategy
Chapter 5: Retailing Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
Section IV: Store Management
Chapter 17: Managing the Store
Chapter 18: Store Layout, Design, and Visual Merchandising
Chapter 19: Customer Service
About the Author:
Michael Levy Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami.
Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the
Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001?2007.
Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn?s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.
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Retailing Management